From Zero to 24 Leads
Case Study: FGM LLC (Field Good Moving)
FGM LLC came to Cannon Media needing qualified moving leads. We built a tightly structured Google Ads campaign from scratch, and within the first month generated 24 total leads at a 34.5% conversion rate, from just $1,800 in ad spend.
Our Strategy
We launched a tightly structured Google Ads search campaign targeting high-intent keywords for moving services, ensuring FGM LLC's ads appeared when local customers were actively searching for movers. The campaign was built to convert on both form submissions and phone calls.
Key optimizations included:
• High-intent keyword targeting for local moving services
• Conversion-focused landing page for moving inquiries
• Phone call and form tracking setup
• Continuous monitoring and optimization throughout the month
First Month Results
In the first month, FGM LLC's Google Ads campaign delivered strong results from a standing start:
105 Clicks from targeted moving-related searches
18 Conversions (form submissions + click-to-call)
6 Direct Phone Calls booked through the campaign
24 Total Leads in the first 30 days
22.8% Conversion Rate
~$75 Cost Per Lead on $1,800 in total ad spend
From an entirely new business with no active digital or physical lead generation, FGM LLC was producing consistent, qualified moving inquiries within weeks of launch.
Why It Worked
FGM LLC's results came down to precision targeting and proper tracking. By focusing the campaign on high-intent keywords for moving services and building a landing page designed to convert, we ensured that every dollar of ad spend was working toward a real lead.
Conversion tracking gave us full visibility into what was driving form fills and phone calls, which allowed us to continuously refine the campaign throughout the month and drive the cost per lead down.
Ready to Get Results Like This?
FGM LLC went from zero digital leads to 24 qualified moving inquiries in a single month. If your local service business needs more leads, Cannon Media can build the campaign to make it happen.
Book a strategy call today.