Case Study: Edwin's Tree & Garden
From Invisible
to Fully Booked.
Edwin's Tree & Garden came to us with no online presence and zero digital leads. We built their Google Ads campaign from scratch, and within the first month, generated 18 qualified service leads and over $22,000 in booked jobs.
Our Strategy
After conducting a thorough audit, we built Edwin's Google Ads campaign from scratch with a focus on local tree service and garden maintenance searches. Key optimizations included precise geo-targeting for their service area, high-intent keyword targeting (tree removal, stump grinding, lawn care), dedicated landing pages for each service, and complete conversion tracking setup.
First Month Results
37 service leads generated in the first month. Jobs ranged from $350 tree services to $4,500 emergency tree removal. From ~$1,200 in ad spend, Edwin's Tree & Garden generated over $22,000 in booked revenue.
37 Total Leads
Generated in Month 1
18x Return on Ad Spend
~$1,200 spent → $22,000+ in revenue
Absolute Top Impression Share increased from 0% to 42% in the first month, establishing Edwin's as a visible local competitor.
A targeted campaign launched from scratch turned a business with no digital presence into a consistent source of high-value local service leads.
Why It Worked
The campaign was built around high-intent local searches: terms like "tree removal near me" and "emergency tree service" — combined with tight geo-targeting and dedicated landing pages for each service. Conversion tracking gave us full visibility into what was driving calls and form fills from day one.
Ready to Grow Your Business?
Edwin's Tree & Garden went from zero digital presence to 18 leads and $22,000+ in booked revenue in a single month. Let Cannon Media do the same for your business.