Case Study: Raines Restoration
Raines Restoration needed high-ticket leads during February, the slowest month of the year for restoration companies. Through a precisely targeted Google Ads campaign, we delivered 10 high-value water damage and fire restoration leads that generated over $100,000 in revenue from just $2,000 in ad spend.
Our Strategy
We launched a highly targeted Google Ads campaign focused on high-intent searches for water damage restoration and fire damage cleanup. Key optimizations included precise geo-targeting within high-value service areas, optimized bid strategies for high-intent searches, proper conversion and call tracking, and continuous monitoring for lead quality and ad spend efficiency.
First Month Results
In the first month, the campaign generated 10 high-ticket water damage and fire restoration leads — directly from homeowners searching for emergency services. From approximately $2,000 in ad spend, Raines Restoration generated just over $100,000 in revenue. A 50x return on investment during February, the slowest month of the year.
$2,000 in. $100,000 out.
Revenue vs. Ad Spend
A visual breakdown of Raines Restoration's first-month campaign performance, showing the relationship between ad spend and revenue generated during February.