From Low Quality Leads to High-Ticket Jobs
After taking over an underperforming account, we improved lead quality and built more consistent call volume with a tighter Google Ads strategy.
The Challenge
The Previous Campaign Was Bringing the Wrong Leads
When we took over Anderson Landscaping’s Google Ads account, the campaign was not built to attract consistent, high-quality opportunities. Lead quality was weak, call volume was inconsistent, and the account needed a full cleanup to support real business growth.
What We Changed
We rebuilt the campaign around higher-intent search terms, tighter targeting, cleaner structure, and stronger filtering. That meant cutting wasted spend, improving traffic quality, and creating a setup focused on generating better landscaping leads instead of low-value inquiries.
The Results
366 Clicks
44 Conversions
45 Phone Calls
89 Total Conversions
$1.69K Ad Spend
The result was stronger lead quality and a more reliable flow of inbound calls from a cleaner, better-managed campaign.
When Anderson Landscaping came to us, the previous campaign was not producing the kind of lead quality or consistency the business needed. We stepped in, cleaned up the account, and rebuilt the strategy around better intent and better performance.
With a tighter campaign structure and a stronger focus on qualified traffic, the account began generating steadier call volume and stronger conversion performance.
In this snapshot alone, the campaign produced 366 clicks, 44 conversions, and 45 phone calls on $1.69K in ad spend.
How Cannon Media Outperformed the Alternatives
Compared to both the previous campaign period and the SEO agency, Cannon Media delivered the strongest results by far. With roughly $1.7K in ad spend, the campaign produced around $30K in return, showing what happens when the account is managed with the right strategy.